By 2009, Randy Ray and Wendy Lewis had already become widely known as two of the most gifted entrepreneurs in the North American direct-marketing business. The couple had founded many highly successful businesses, making a name for themselves as a formidable team that was capable of successfully building companies throughout a variety of sectors and representing a wide range of products.
But it was in that same year that Ray and Lewis decided to try a life of retirement. The couple was now nearing their 70s and wanted to spend more time with their grandkids and with each other. But they soon discovered that they weren’t cut out for the endless boredom and lack of purpose inherent in the retired life. Ray and Lewis quickly grew terminally bored. They started selling a few products out of their sprawling Florida estate. It wasn’t long before their new venture, which they were now calling Jeunesse Global, began to really take off.
Within one year, Ray had been able to recruit some of the top direct-marketing professionals in the business. By bringing on major distribution and recruiting talent in the earliest stages, the company was able to quickly begin growing its ranks. At the same time, Lewis was able to use her expertise as a market researcher and product developer. She quickly put together an impressive lineup of highly innovative products that addressed market niches that had been largely ignored by some of the largest players in the business.
This proved quickly to be a winning formula. By the fifth year of its existence, Jeunesse had grown into a multi-million-dollar company. Today, it ranks as one of the fastest-growing companies in the global health and beauty industry. By some estimates, Jeunesse may be worth upwards of $1 billion. The company has also helped thousands of distributors to become financially independent. Many of these are people located in disadvantaged regions of the globe, who credit Jeunesse with helping them and their families escape poverty for the first time in generations.
On top of all this, Jeunesse continues to see huge growth in the sale of its sought-after products.