The Chainsmokers were uncommonly aquatinted in the city where Alex Pall did a lot of his side ambitions at this conjunction in time. They both share common values and mutual views when it comes to how to position themselves to win in the complexities of business endeavors. These two were not always in the same boat from the start though, as Alex Pall came from New York City and Andrew Taggart hailed from Maine. In the government structered education halls in Maine Andrew Taggart traveled to and fro from, he always harbored a precious fascination and beautiful interest in production and creating actual radio quality disk jockey tracks. His affinity for electronic music did not spread to the general population however until he completed his studies at the college he ventured at. In the meantime he was getting news that the place to show up at was The Big Apple if he wanted to go all in with his musical vision. He eventually gave into his desire to craft his musical legacy and took a bus to an art exibit where there was a working side musician at the time whose name was Alex Pall. How they came to be was accredited to the music industry, and when they met progress was immediately made. They agreed in values that depicted disdain for simply playing random music to take the chance that the audience might like them, and instead they integrated their actual feelings and human experiences into the notes they co-created and as a result, record hits like Closer and Roses were mass marketed. They also compliment each other’s strengths and virtues in the throes of the music business with Alex Palls list of frequent gigs he would embark on coupled with his networking skills and Andrew Taggart’s gift for above average music production, they together undoubtedly stood out as unstoppable in the adventure they were to immerse themselves in.
Want to get ahead in the media industry? You better start taking lessons from Norman Pattiz. He is one man who spells success for the media industry. He is currently the President and Founder of PodcastOne, the world’s leading advertiser-based podcast network.
Prior to founding PodcastOne, Norman Pattiz had retired and decided to spend his old age enjoying his wealth. He retired from Westwood One, a company that he founded in the year 1974. When Norman Pattiz founded Westwood One, it was in a very tiny office. He founded the company hoping it would lead him to achieving his dreams. However, he did not know that it would come to be the largest media company in the US and one of the most successful media companies in the world. While still working for Westwood One, he was appointed by President George Bush to serve as a member of the Broadcasting Board of Governors. He served in this position from the year 2000 to the year 2006.
When Pattiz retired, he had laid it all down and never imagined that anything would get him back to work. Not until he was introduced to Kit Gray. Then, Kit Gray had the brilliant idea of media on demand but was only working from his small apartment. Having being in this industry for the longest time, he quickly took up the digital idea of it. He saw opportunity for success and even if the company is still a work in progress, we can see that it is indeed going places. Today, the network has produced over 200 podcasts. With the large audience, the company attracts so many brands to advertise with them. The podcast promises over 400 million impressions on a monthly basis.
If you are a business that hasn’t started advertising with Podcast, then you are giving your competitors the go-ahead to be in a better position than you. Results released by Edison Research show that podcasts are very effective in creating and enhancing brand awareness. Edison Research independently conducted a study of five popular international brand, before and after running their Ads on PodcastOne for a given period of time. The company used the same methodology on all the brands. The results clearly indicated that podcast was very effective in brand awareness. As can be seen from the press release, the channel has an effectiveness of up to 76%.