The consumption of bottled water is not a fad, but a market that is here to stay. Especially with the popularizing mindset of instant gratification, the need-it-now mentality has stuck with us in every aspect of our life including the convenience bottled water provides us. However, this isn’t all good. Sometime the water stored in plastic water bottles is not filtered any better than a basic house’s tap water, uncommonly known to many consumers. The manufacturing of water bottles is also destructive to the environment with 100% of the profits going back to the manufacturer.
Waiakea Water is a bottled water brand that breaks the barriers of the traditionally-marketed bottled water. This product is manufactured by environmentally-conscious people who wanted to produce a brand that could allow its consumers to simultaneously support initiatives that promote clean water and sanitation in developing companies while still receiving the instant gratification of convenient water.
The sale of Waiakea Water supports a non-profit organization, Pump Aid, that produces and special pumps in developing villages that gives natives access to accessible and sanitary water. Pump Aid support villages with a direct focus on Malawi, a Southeast African country that is one of the most underdeveloped countries in the world. Approximately 85% of the Malawi, equating to 17 million people, reside in isolated areas that do not have access to clean and safe water. Because of this disconnect, Malawi has a high infant mortality rate in which children often die from a water-related illness. The life expectancy of its people is also significantly lower.
There are several ways to support Pump Aid including donating money or volunteering for the organization. The fastest and most convenient way to support Pump Aid is within the same action of finding the fastest and convent way to get water, buying a water bottle. This time around, when purchasing a Waiakea Water Bottle you’ll be able to support Pump Aid through your transaction. Waiakea Water provides numerous health properties and mineral compositions, originating from Moana Loa on the Big Island of Hawaii.