Luiz Carlos Trabuco Cappi: Plans for a Successful Bradesco Bank

     In 2009, Luiz Carlos Trabuco Cappi was chosen to become the next president of Bradesco Bank, one of the largest banks in Brazil. The board of directors of the bank has chosen their executive vice president to lead the company because of his impressive track record, and they knew that he would be an asset for the company. The company had to choose a new president because his predecessor had to retire, due to old age. Luiz Carlos Trabuco Cappi emphasized that his leadership would focus on how he could be able to make Bradesco Bank the leading financial institution in the country once again. Due to the merger of Banco Itau and Unibanco, Bradesco Bank lost its investors, and they have transferred their assets to the newly-created Itau Unibanco. What the newest president wanted to happen is to lure the investors back to the company and increase their assets once again.

To gather ideas, he had to call out meetings and asked his fellow executives about a grand plan that would work out. One of the best plans according to his colleagues would be the acquisition of financial management firms across the country because it would increase their assets dramatically. He started looking for the best candidates and set his eyes upon HSBC Brazil, one of the largest financial institutions in the country at that time. Luiz Carlos Trabuco Cappi had to speak with the company’s executives, and he relayed his plans for HSBC Brazil. The executives of the company rejected his proposal, but the persistent president did not give up easily. He changed the contracts and modified it until the executives wanted what was written. The agreement was signed by both parties months later, and HSBC Brazil was sold for $5.2 billion.

It was the largest transaction in the history of Bradesco Bank, and because of the news that it created, investors started coming back, increasing the company’s assets. Bradesco Bank under Luiz Carlos Trabuco Cappi continued to acquire smaller financial institutions, with the aim of improving their total assets held. Because of the hard work of Luiz Carlos Trabuco Cappi, the company soon regained their distinction and tailing closely to their rival bank.

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