A chief executive officer (CEO) takes the highest rank in a company thereby rendering them the responsibilities of making significant corporate decisions, managing the resources of a firm, serving as the common point of communication for employees, directors, corporate operations as well stakeholders and managing different departments once in a while. All too often, a CEO is given a leadership rank on the board. In most cases, one is given a chair. With that in mind, this article will highlight the perfect example of a CEO including his roles in the specified organization and how influential he has been to the organization.
Introducing Luiz Carlos Trabuco Cappi
Luiz Carlos Trabuco Cappi was appointed to serve as the CEO of Banco Bradesco after more than ten years of serving as the marketing director and the clerk of the bank. Over the past few years, he has accomplished so much for himself, Banco Bradesco and the employees alike. However successful he is right now, it is true to say that he has been very persistent throughout his career journey. With that persistence, he has been able to shine among his peers not only as a business leader but the most influential man in Brazil’s entrepreneurial sector.
Where Did Luiz Carlos Trabuco Cappi Begin?
For Luiz Carlos Trabuco, being a child was not part of growing up. Just at the age of 17, he was already working at Banco Bradesco. Even though he first served as a clerk, that position did not deter him from envisioning himself as an executive leader. As a clerk, he communicated with clients, employees as well as stakeholders by disseminating viable information in accordance to the higher authority. Moreover, Luiz Carlos Trabuco did bookkeeping alongside completing banking transactions.
Working as a Marketing Director
Seeing that he excelled in his handling his duties as a clerk, Luiz Carlos Trabuco was promoted to handle Bradesco’s marketing department. In his tenure, he was responsible for generating business ideas to expand the banking portfolio. Furthermore, he also developed marketing and sales ideas. In so doing, the bank’s shares increased. It was through this position that the senior administration of Banco Bradesco decided to promote Luiz Carlos Trabuco Cappi to serve as the CEO.
His Influence as the CEO
As the CEO of a leading financial company in Brazil, Luiz Carlos Trabuco oversees salary allocation, recruitment and placement, the evaluation of different market shares and the general operations of the institution. With his impeccable focus on fostering change in order to exceed client’s expectations, Banco Bradesco has earned more clients since his election as the CEO.