Joao Pessoa native entrepreneur Roberto Santiago has a new name. A growing number of people call him ‘The Brazilian Mall Tycoon‘. He got the nickname because of the success of Manaira Shopping Mall and Mangeira Shopping Center in Joao Pessoa in Paraiba state. Plus, everyone knows he has plans to build other malls in the major Brazilian cities of Rio de Janeiro, Sao Paulo and others. The malls Roberto Santiago has built so far have helped to improve the economic situation and the quality of life for people in Joao Pessoa and other nearby communities in Paraiba.
By just building Mangeira Shopping Center, Roberto Santiago helped to create 3,000 jobs. And when the stores in it are fully staffed, more than a thousand additional jobs will be created. Santiago’s first mall, Manaira Shopping Mall, has had an even bigger economic impact on the city of Joao Pessoa and Paraiba state in general. Each day thousands of people from all over Brazil flock to the mall to shop in the over 250 stores, see first-run movies, enjoy the wide array of gaming machines, go bowling, play sports in its gym or enjoy some of the other amazing entertainment options available.
But the Manaira Shopping Mall is not all about fun and games. It also houses a bank where both commercial and personals accounts are handled. Plus, the mall is also the home of The Federal University of Paraiba. That means practically any type of business, fun or educational activity you want to do in Joao Pessoa, Paraiba, you can do it at Roberto Santiago’s Manaira Shopping Mall. And when you get hungry you can get everything from Brazil’s most popular dishes to international favorites and gourmet dishes at the countless fine dining and fast food restaurants in the mall’s expansive food court.
One of the most popular venues in the mall is Domus Hall, a split-level entertainment area Roberto Santiago added to the mall in 2009. The huge, fully air-conditioned, sound-proof facility features a state-of-the-art sound system, seating for 4,000 and room enough to hold 10,000 people. The top floor features enclosed private spaces, while the first floor has a vast, vide-open space that has been used for fairs, festivals, conferences, graduations, weddings, art shows and fantastic live shows featuring popular bands and entertainers from all over the world.
Roberto Santiago’s educational background made him uniquely prepared for the job of building and managing the malls. After getting his early education at Pio X-Marist College, he studied business administration at the University Center of Joao Pessoa and majored in computer science at Madrid’s University of Complutense. Now, Roberto Santiago is Brazil’s mall tycoon and he is making many Brazilians very happy.