Joel Friant traveled the world and spent years experimenting with different techniques to perfect his flagship product: the Original Habanero Shaker. Joel was a big player in the restaurant industry after he opened his original concept Thai fast food restaurant in 1995. It was the same year that he decided to venture further into the food business and attempt to develop his own product.
Joel was partly inspired by his love of spicy food and partly by the lack of high-quality habanero shakers on the market at the time. Joel’s entrepreneurial spirit encouraged him to fill the gap in the market, and so he began to search for the perfect variety of habanero pepper to use for his shaker.
A Caribbean habanero, the Scotch Bonnet, was Joel’s first choice of pepper after he discovered it in Jamaica. Joel began to test methods of drying the scotch bonnets, discovering that sun drying the peppers caused them to retain their famous spice level and flavor profile.
To maintain this flavor and spice, Joel had a special package developed. The 1.5-ounce bottles that Joel uses for his Original Habanero Shaker are equipped with air-tight technology, allowing the pepper flakes to retain their freshness.
Once his final product was developed, Joel employed his business connections. Soon the Original Habanero Shaker was seen on grocery store shelves all around the state of Washington.
In the early 2010’s, Joel became interested in the potential of online marketplaces. He studied the marketing techniques of e-commerce giants. Such as eBay and Amazon. Using his knowledge, Joel decided to launch the Original Habanero Shaker online. He opened a website for the product in 2012 and has been selling it globally ever since.
Joel is also an expert in cryptocurrencies. He has followed and invested in Bitcoin since its inception and uses his knowledge of the market to help business owners take advantage of e-commerce opportunities.