Alexandre Gama is the founder and CEO of Neogama, which is considered to be one of Brazil’s top 20 advertising agencies. He was born in Rio de Janeiro, and he began his career in advertising in 1982 at a company called Standard Ogilvy and Mather as a copywriter after receiving a degree from Armando Alvares Penteado Foundation, where he majored in Advertising and Communications.
He also worked as a copywriter and Creative Director at another company called DM9, and was a shareholder at other ad agencies. After working at these other companies for a number of years, he decided to start his own agency in 1999. A few years after he started Neogama, the company won several awards, including Agency of the Year, which was presented to him in 2002. The agency also won 2 Golden Lion awards in 2003 at the Cannes Film Festival in France, and an additional one in 2015 for a campaign he created involving Cultural and Sexual Diversity.
One of his other projects is a Brazilian music industry venture called VIOLAB, which is centered around acoustic guitar playing. This project, which he launched in 2014, includes a recording studio, a recording label, a radio program and a YouTube channel.