Want to get ahead in the media industry? You better start taking lessons from Norman Pattiz. He is one man who spells success for the media industry. He is currently the President and Founder of PodcastOne, the world’s leading advertiser-based podcast network.
Prior to founding PodcastOne, Norman Pattiz had retired and decided to spend his old age enjoying his wealth. He retired from Westwood One, a company that he founded in the year 1974. When Norman Pattiz founded Westwood One, it was in a very tiny office. He founded the company hoping it would lead him to achieving his dreams. However, he did not know that it would come to be the largest media company in the US and one of the most successful media companies in the world. While still working for Westwood One, he was appointed by President George Bush to serve as a member of the Broadcasting Board of Governors. He served in this position from the year 2000 to the year 2006.
When Pattiz retired, he had laid it all down and never imagined that anything would get him back to work. Not until he was introduced to Kit Gray. Then, Kit Gray had the brilliant idea of media on demand but was only working from his small apartment. Having being in this industry for the longest time, he quickly took up the digital idea of it. He saw opportunity for success and even if the company is still a work in progress, we can see that it is indeed going places. Today, the network has produced over 200 podcasts. With the large audience, the company attracts so many brands to advertise with them. The podcast promises over 400 million impressions on a monthly basis.
If you are a business that hasn’t started advertising with Podcast, then you are giving your competitors the go-ahead to be in a better position than you. Results released by Edison Research show that podcasts are very effective in creating and enhancing brand awareness. Edison Research independently conducted a study of five popular international brand, before and after running their Ads on PodcastOne for a given period of time. The company used the same methodology on all the brands. The results clearly indicated that podcast was very effective in brand awareness. As can be seen from the press release, the channel has an effectiveness of up to 76%.